For Those Who Love Films… Main Trailer of the 12th BJIFF Officially Released

August 09 17:27 2022

The main trailer of the 12th BJIFF is officially released today! The cinematic promo video is directed by Lu Chuan, a well-known director, and stars four outstanding actors – Li Xuejian, Song Jia, Qi Xi, and Huang Xuan.

Video Link: https://www.youtube.com/embed/2DS12USGoKI 

Film, which is full of alternating lights and shadows, produces echoes inside and outside the cinema. The main trailer of the BJIFF this year is also produced in line with this logic.

A screening room kicks off the trailers, where Li Xuejian, who is busy with his work on the desk, gets illuminated, ringing the curtain up on the story of Chinese films, Chinese filmmakers, and film fans. The elderly man who has witnessed the ups and downs of Chinese films is staring at the rusts on the film reel, which may strike him that these photographic films, the original carrier of the cinema, have been always with generations of filmmakers and film fans along a journey over the past century. He fondles the rock-solid film reel, as if it were a century-old tree stump with countless growth rings of ages.

With a neat twist of the lens, director Lu Chuan takes the audience to a completely different time and space where it is so bright and noisy with the hustles and bustles of daily life. Among the crowd of people comes a voice as an sudden — “Wanna enjoy a film?”

In a scene where the three young actors make invitations sincerely to the crowd, a wonderful concatenation is presented to the audience: how can the crowd and the cinema be correlated with each other? True, they are obviously quite different: one is noisy and illuminated, and the other is silent with darkness. However, once they are concatenated, it’s easy to find that they are intricately interlinked as a matter of fact – film needs to be focused by the audience. Film is regarded as a long journey, on which filmmakers hold the the first baton and keep running till the last distance. But, it is only when they hand over the baton to the audience that the film can be truly finalized.

Yes, film is a democratic art. If someone is willing to respond to the question, “wanna enjoy a film?”, and accept the invitation, then film will bond all the movie-goers firmly together as soon as they step out of the cinema.

When the crowd shouts “I wanna enjoy a film!”, director Lu Chuan brings the audience back to the camera with a turn of the camera. In a flash, people cannot help thinking: Will I also fall into a whirlpool of emotion when the lights are dimmed and the film is on? Will I also give a tactic glance at the strangers around me just as the elderly man does in the video?

We are all strangers met by chance in the world. However, film is like an invisible bond to bring all the film fans together. No matter how far we are apart geographically before, the call of “wanna enjoy a film?” will immediately bring us together. The 12th BJIFF is also willing to take this chance to convey a sincere appeal to all filmmakers and fans: those who love films will never get lost.

Dream about the film and embark on a artistic journey, together! The 12th BJIFF will be held on August 13~20, 2022. “United We Advance” for the future with Chinese films!

Media Contact
Company Name: BJIFF
Contact Person: Gan Gu
Email: Send Email
City: Beijing
Country: China
Website: www.bjiff.com